AI Visibility Tracker vs Otterly vs Profound vs Peec AI vs Semrush

An honest side-by-side for people comparing AI search visibility / GEO tools. Prices and engine lists were read from each vendor’s public pricing page on 2026-11-09. By Kendall Sorenson.

Quick answer

Need a free snapshot of ChatGPT brand mentions? Use the free AI visibility checker. Need cheap recurring checks and exports? Use AI Visibility Tracker on Apify ($0.04/answer). Need a daily SaaS dashboard: Otterly is the lowest published entry price here; Peec and Semrush fit marketing teams that want a polished UI (Semrush if you are already in that stack); Profound fits buyers who want Enterprise agents and a sales-led package.

Disclosure: I built the free checker, AI Visibility Tracker and AI Citation Tracker. I state where the SaaS tools are stronger, and I do not claim we beat them on dashboard features we do not have.

Comparison table

ToolPrice (public)EnginesBest forSource
AI Visibility Tracker (Apify) + free checker (ours)Free checker (3/day); Tracker $0.04 per answer, no subscriptionTracker: ChatGPT (search + knowledge), Gemini knowledge, Perplexity search. Free checker: ChatGPT with web search.Pay-as-you-go LLM brand monitoring and raw exports without a monthly seatpricing / docs
Otterly.AILite $29/mo (15 prompts); Standard $189/mo (100); Premium $489/mo (400); Enterprise custom. Annual ~15% off ($25 / $160 / $422).ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot included; Claude, Google AI Mode, Gemini as add-onsSmall teams that want the cheapest published multi-engine daily tracker with a dashboardpricing / docs
ProfoundFree 7-day Trial (50 prompts/day). Brand Enterprise: custom (no public monthly $ on pricing page). Agency client workspace: $399/mo (per Profound agency blog).Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to 9 answer engines (incl. Perplexity, Claude, AI Mode, DeepSeek, etc. per pricing page)Marketing teams that want agentic content/workflow help plus AI-answer insights, and can buy Enterprisepricing / docs
Peec AIStarter $95/mo (50 prompts); Pro $245/mo (150); Advanced $495/mo (350); Enterprise custom. 15% off yearly.Choose 3 models from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI (Enterprise unlocks more, including Perplexity)Marketing/SEO teams that want a polished dashboard, daily tracking and citation analyticspricing / docs
Semrush AI Visibility Toolkit$99/mo per domain (pricing page shows billed annually). No free trial. +$99 per extra Brand Performance domain; +50 prompts $60/mo.ChatGPT, Google AI, Gemini, Perplexity (per Semrush KB)Teams already paying for Semrush who want AI mention tracking next to classic SEOpricing / docs

Profound brand Enterprise monthly dollars are not published on tryprofound.com/pricing as of 2026-11-09. Agency Growth client workspace $399/mo is from Profound’s agency blog, not the main pricing grid.

Cost per prompt, said plainly

AI Visibility Tracker charges $0.04 per AI answer (FREE tier on Apify, checked 2026-11-09). One answer = one prompt on one engine, one sample. Failed answers are free. You do not need your own OpenAI / Gemini / Perplexity key.

You want…Rough Visibility cost
15 prompts × 1 engine, once$0.60
15 prompts × 2 engines, once$1.20
Same 15×2 check, weekly for a month~$4.80
Same 15×2 check, daily for a month~$36

AI Citation Tracker is $0.05 per answer the same way (and $0 when Google shows no AI Overview / AI Mode).

For comparison, entry SaaS plans (vendor pages 2026-11-09; also listed on geocitely.com/pricing):

ToolEntry planSimple $/tracked prompt / month
Otterly.AI Lite$29 / 15 prompts, daily, 4 engines$1.93
Peec AI Starter$95 / 50 prompts, daily, 3 models$1.90

Those subscriptions include a dashboard and daily refreshes. Matching Otterly’s daily volume on our actor (15 prompts × 4 engines × 30 days = 1,800 answers × $0.04) would be about $72/mo in PPE — so for daily multi-engine tracking a Lite SaaS seat can be cheaper. For weekly audits, spot checks, agencies exporting JSON/CSV, or one-off research, pay-per-answer is usually cheaper and has no seat.

Free snapshot: aivisibilitychecker.app — 3 ChatGPT checks/day, $0.

Where each one is stronger

AI Visibility Tracker (Apify) + free checker

Stronger: Lowest cash outlay for irregular checks; JSON/CSV/API output; you bring your own prompts

Weaker / limits: No hosted multi-user dashboard, no daily scheduled SaaS UI, fewer engines than Otterly/Peec/Profound enterprise sets

Source checked 2026-11-09.

Otterly.AI

Stronger: Daily tracking UI, citation/source tracking, GEO audits, free trial, Copilot included without add-on

Weaker / limits: Prompt caps on Lite are tight; Gemini/AI Mode/Claude cost extra

Source checked 2026-11-09.

Profound

Stronger: AI Marketer agents, enterprise SSO/SOC 2, broader marketing ops beyond pure visibility scores

Weaker / limits: No self-serve brand monthly price published; ongoing brand tracking needs a sales quote

Source checked 2026-11-09.

Peec AI

Stronger: Clear prompt→visibility→action workflow, Looker/API/MCP on higher tiers, shopping/SKU features

Weaker / limits: Starts higher than Otterly Lite; Perplexity not in the default self-serve model list

Source checked 2026-11-09.

Semrush AI Visibility Toolkit

Stronger: Prompt research, competitor research, AI site-audit checks, reporting inside Semrush

Weaker / limits: No free trial; 25 tracked prompts on base toolkit; separate license per subuser in corporate accounts

Source checked 2026-11-09.

Related Apify actors by crunchy_galaxy_qcr

FAQ

Which tool is best for ChatGPT brand mentions on a budget?

For a one-off check, use the free AI visibility checker on this site (3 checks/day). For ongoing LLM brand monitoring without a subscription, AI Visibility Tracker on Apify is $0.04 per answer. If you want a hosted daily dashboard, Otterly Lite at $29/mo is the lowest published multi-engine subscription among these five (prices checked 2026-11-09).

How is AI Visibility Tracker different from Otterly, Peec, Profound and Semrush?

Those four are SaaS dashboards with seats, prompt quotas and (usually) daily runs. AI Visibility Tracker is an Apify Actor: you pay per answer, get structured exports, and there is no monthly seat. It covers ChatGPT, Gemini and Perplexity; it does not replace a full GEO platform with crawl audits and multi-seat reporting.

Who is stronger for Google AI Overviews and AI Mode?

Otterly includes AI Overviews on every plan and sells AI Mode as an add-on. Peec lets you pick AI Overviews / AI Mode among your three models. Semrush tracks Google AI alongside ChatGPT. Profound’s Trial includes AI Overviews; Enterprise can include AI Mode. Our Tracker focuses on ChatGPT, Gemini and Perplexity; for Google AI citation URLs specifically, use AI Citation Tracker.

Do you have a free AI visibility checker?

Yes. aivisibilitychecker.app runs three buyer-style questions through ChatGPT with web search and shows whether your brand is mentioned, rank, competitors and cited sources. It is a snapshot, not daily tracking.

Related: what ChatGPT's new business dashboard won't tell you

Run a free ChatGPT visibility check   Open AI Visibility Tracker on Apify →