Quick answer
For a free one-off check, use a free checker (this site for a live ChatGPT search snapshot, or HubSpot AEO Grader for a scored report). For ongoing tracking, pick pay-as-you-go (the Apify tracker) if you want low cost and raw data, or a subscription like Otterly.AI, Peec AI or Semrush if you want a dashboard and more engines.
Disclosure: I built the Free AI Visibility Checker and the AI Search Visibility Tracker. I have tried to describe their limits as plainly as everyone else's.
Comparison
| Tool | Price | AI engines | Best for | Source |
|---|---|---|---|---|
| Free AI Visibility Checker (this site) | Free, 3 checks/day | ChatGPT (with web search) | A fast, no-signup snapshot: are you mentioned, your rank, competitors, cited sources | pricing |
| HubSpot AEO Grader (AI Search Grader) | Free, one-time check | ChatGPT, Perplexity, Gemini | A free scored brand-perception report (sentiment, share of voice, market position) | pricing |
| AI Search Visibility Tracker (Apify) | $0.04 per answer, pay as you go | ChatGPT, Gemini | Tracking your own prompts weekly without a subscription; exports to JSON/CSV/API | pricing |
| Otterly.AI | From $29/mo (Lite, 15 prompts) | ChatGPT, Google AI Overviews, Perplexity, Copilot (+ add-ons) | Low-cost daily tracking for small teams | pricing |
| Peec AI | From $95/mo (Starter, 50 prompts) | Choose 3 (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Perplexity…) | Marketing teams wanting a polished dashboard and daily tracking | pricing |
| Semrush AI Visibility Toolkit | $99/mo per domain | ChatGPT, Google AI, Gemini, Perplexity | Teams already using Semrush for SEO | pricing |
Notes on each tool
Free AI Visibility Checker (this site)
Free, 3 checks/day. A fast, no-signup snapshot: are you mentioned, your rank, competitors, cited sources. Disclosure: built by the author of this page. One snapshot of 3 questions, not ongoing tracking. Source.
HubSpot AEO Grader (AI Search Grader)
Free, one-time check. A free scored brand-perception report (sentiment, share of voice, market position). HubSpot says ChatGPT and Gemini answers come from training data and Perplexity from live search. Full report requires filling a form. HubSpot AEO tracking is $50/mo ($45/mo yearly), 25 prompts. Source.
AI Search Visibility Tracker (Apify)
$0.04 per answer, pay as you go. Tracking your own prompts weekly without a subscription; exports to JSON/CSV/API. Disclosure: built by the author of this page. Runs on Apify; fewer engines and no dashboard compared with the SaaS tools below. Source.
Otterly.AI
From $29/mo (Lite, 15 prompts). Low-cost daily tracking for small teams. Standard $189/mo (100 prompts), Premium $489/mo. Free trial available. Source.
Peec AI
From $95/mo (Starter, 50 prompts). Marketing teams wanting a polished dashboard and daily tracking. $80/mo billed yearly; Pro $245/mo, Advanced $495/mo. Source.
Semrush AI Visibility Toolkit
$99/mo per domain. Teams already using Semrush for SEO. 25 tracked prompts; no free trial for the toolkit per Semrush help center. Source.
FAQ
What is the best free tool to check if ChatGPT recommends my brand?
For a quick live check, the Free AI Visibility Checker asks ChatGPT with web search three buyer questions and shows whether you are mentioned, your rank and competitors. HubSpot AEO Grader is also free and gives a scored brand-perception report across ChatGPT, Perplexity and Gemini. Using both gives a fuller picture.
Which AI visibility tool is cheapest for ongoing tracking?
Of the tools here, the AI Search Visibility Tracker on Apify has no subscription and costs $0.04 per answer, so 10 prompts on 2 engines weekly is about $3.20 a month. Among subscriptions, Otterly.AI Lite starts at $29/mo and HubSpot AEO at $50/mo.
Why do AI visibility results change between checks?
AI answers are non-deterministic and depend on wording, location and fresh web results. Treat one check as a snapshot and track the same prompts over time to see the trend.
How do I get ChatGPT to recommend my brand?
Earn mentions on pages AI cites (best-of lists, review sites, Reddit), publish clear pages answering buyer questions with plain facts and prices, describe your product the same way everywhere, and make sure Bing and Google can index your site.